WHAT IS THIS?
Pippa is an all-inclusive hosting service for podcasts with robust analytics and a marketplace that connects advertisers with podcasters.
I joined the Pippa team as a user interface designer, and participated in the very first music-focused Techstars program with them in Los Angeles.
At Pippa, I worked closely with engineers to create a design system and build an MVP for a web-based podcast hosting app. I performed user research and created a product strategy, which helped inform the overall roadmap. I created wireframes, user flows, high fidelity interface designs, and a Sketch design kit that included generic components for the engineering team.
I also established the brand identity and created a visual guideline. I led marketing campaigns and created deliverables, such as social media advertisements, stickers, banners, business cards, and one pagers.
March 2017 — September 2017